Over 100 million Americans 12+ listen to podcasts each month.¹
✔ Strong Brand Recall
80% of podcast listeners were able to name the advertised brand and 61% bought a product or service from a podcast ad.²
✔ Strong Conversion Rates
Podcast channels drive an average 34% lift in conversions, as compared to an average 2.6% lift across non-podcast channels such as digital display (1.1%), print (2.4%), and linear TV (3.1%).³
✔ Highly Educated
Monthly podcast listeners have higher education (53% with 4-year college degree or more) than the average U.S. population (39%).⁴
✔ High Household Income
Monthly podcast listeners have a higher household income (41% with $75K+) than the average U.S. population (29%).⁴
1 The Infinite Dial 2020 by Edison Research and Triton Digital
2 Midroll Media Podcast Listener Recall Study 2016
3 2020 PODCAST ATTRIBUTION: Using Mixed Methodologies to Set the Stage for Future Success by Claritas and Market Enginuity
4 The Podcast Consumer 2019 by Edison Research and Triton Digital
WE'LL DO IT ALL FOR YOU
Based on our 10+ years’ experience in the podcast advertising industry, we will find and recommend the right podcasts to reach your potential customers within your budget. We work with all of the major podcast networks and independent podcasters, allowing us to consider any podcast for your campaign.
We carefully prepare your podcast advertising campaign for launch and monitor the podcast ads closely during the campaign to ensure optimal performance. We can handle everything for you, including preparing the podcast hosts, copywriting, and providing you with ongoing campaign reports. You can be as involved as you like in the campaign management process.
We continually analyze all aspects of your podcast advertising campaign, from impression delivery to spot placement to response, to determine the best campaign optimizations and help you scale effectively. We work with both direct-response and branding clients, so we know how to optimize your campaign for your specific goals and KPIs.